Active Iron Advance - a high potency iron supplement - was developed in response to the global need for an iron supplement that is well tolerated and easy to absorb. Active Iron Advance contains 25mg per capsule, with 179% of the recommended daily value of elemental iron.

Active Iron Advance is clinically proven to increase iron and support haemoglobin formation*. Active Iron’s ground-breaking formulation targets the body’s natural site of iron absorption, the DMT-1, delivering 2x better absorption of iron sulfate.

Gastrointestinal side eff­ects are the major cause of poor adherence with oral iron products. Active Iron Advance is diff­erent. It’s a high strength iron supplement with a ground-breaking protein formula that has been specially developed to be non-constipating and helps reduce gut irritation from iron.

Active Iron Advance - Strong Iron Tablets, Kind on Your Gut.

We recognise that people have been putting up with the side effects of oral iron for too long. This led us to carry out new additional research to investigate Active Iron’s efficacy and the resulting adherence in people with a history of intolerance to oral iron.

Our research found that Active Iron is six times less likely to cause gut irritation compared to other oral irons, resulting in four times better adherence. Active Iron also showed a 94% increase in iron stores, with a significant improvement in resulting energy levels**.

Active Iron Advance is the only high potency oral iron that is clinically proven:

• Better Absorption* - 2x of iron sulphate
• Less Gut Irritation** - 6x less gut irritation
• Increases Iron Levels** - Proven to increase iron and support haemoglobin formation

*Wang et al. Acta Haematologica 2017.

**Gilmer et al. Iron deficiency in women of childbearing age with self-reported oral iron gastrointestinal intolerance and management with an oral iron-whey-protein formulation.

Active Iron Advance Ingredients: Whey (Milk) protein, Capsule shell, (hypromellose), Ferrous sulfate, Acidity regulators (sodium acetate, acetic acid), Vitamin C (ascorbic acid), emulsifier (polysorbate 20), Capsule colourants (titanium dioxide, yellow iron oxide, black iron oxide).

Safety Information: Do not exceed the daily dose without consulting your doctor or pharmacist. Food supplements are not a substitute for a varied diet and a healthy lifestyle.

Directions: Adults, pregnant women and children over 12 years can take one capsule of Active Iron Advance daily with water or fruit juice. Active iron is gentle enough to take on an empty stomach.